Digital Marketing

Organic Search Engine Optimization Services

How well does your website rank for keywords on Google and Bing? 

Cornerstone Digital provides a complete suite of organic Search Engine Optimization (SEO) services. SEO is the process of optimizing your website so that it gets a high ranking for the keyword phrases your audience uses to search for the products and services you offer.

According to a recent study, over 90% all internet users abandon their searches after the first page of results with close to 50% clicking on the first two organic listings. Most search engines return ten "natural" or organic results per page. If your company is not ranking highly enough on search engine results pages, it is likely that your prospects will never find you.

How SEO Works:

Search engines like Google and Bing rank pages on websites based on an algorithms that measure many different factors with the ultimate aim of delivering a relevant experience to someone looking for information. To do this, a company must "optimize" its website so that Google and other search engines understand what the site is all about, and ultimately display it on the search engine results pages when someone is looking for related information (e.g. Toronto SEO company).

SEO Panda and Penguin Updates:

Google updates its algorithm on a frequent basis and nicknames these updates with catchy monikers such as “Penguin” and “Panda”. These updates are designed to ensure that rankings are as natural as possible – in other words website owners have to make sure that they are not overly optimizing web pages or they face the prospect of being penalized by Google. Successful and natural search engine optimization requires exceptional skills and expertise that Cornerstone can provide. We analyze your current website, and make recommendations for changes that will improve your results. Our service includes both On-Page SEO and Off-Page SEO.

So how do you get your website ranked higher? By making it "search-engine friendly" - in other words, by ensuring that search engines like Google and Yahoo can easily find out what your product or service is all about. When your website is optimized and consumers or business people search on a word related to your product or service, Google "remembers" your site, and presents it as a relevant destination website.

SEO sounds easy, right? However, there are a number of processes that must be put in place to succeed in optimizing your website for search engines, including a constant need to monitor efforts. That's where Cornerstone's search engine optimization services can help. Our professional SEO consultants have the sophisticated technical expertise that is needed to identify the components required to improve your search engine rankings: Our search engine optimization specialists offer professional SEO consulting services to help your website's natural ranking.

Is search engine optimization worth it? Yes. Research has shown that websites that appear on the first page of results can expect a significant increase in traffic in the first month. But because SEO takes time and effort, we recommend using both our internet marketing SEO services and our search engine advertising or pay-per-click services to level the playing field and get your company noticed while we work on improving your organic results.

As Organic Search Engine Optimization usually takes a while to take effect, we also offer Search Engine Pay-per-click Advertising Services for time-sensitive projects.

For firms, companies and agencies that operate locally (e.g. Toronto, Ottawa, Vancouver, Montreal, Calgary, Edmonton, Washington, New York and Atlanta), we offer Local Search Engine Optimization Services.

To help you measure the success of your search engine optimization initiatives, Cornerstone also offers Web Analytics services.

Cornerstone is a Qualified Google Advertising Company.

Getting Started: Use the Guide to Cornerstone Form to find out how we can help you find customers using our SEO services.